Business model

FICTIONAL DEMONSTRATION DATA, not actual company results.

The customer journey

  1. Ask NEXORA
  2. Safety check
  3. A: Free DIY lesson
  4. B: Compare pros
  5. Estimate and approval
  6. Service report
  7. Demo payment and fee
  8. Review
  9. Guardian follow-up

Knowledge is free. Professional connections create opportunity. DIY help costs homeowners $0, and paid visibility never changes AI answers, safety advice or result order.

Example figures (fictional)

1,200

Demo households

Fictional

4,800

Questions answered a month

Fictional

2,950

Guardian reminders completed

Fictional

310

Professional requests a month

Fictional

45

Premium listings

Fictional

$2,205

Illustrative monthly revenue

Fictional

Proposed revenue channels

Homeowner app

$0 for homeowners

Paid by: Nobody

Ask NEXORA, Guardian, Repair Academy and records stay free.

Professional success fee

8% of a completed, paid job (illustrative)

Paid by: Professional

Disclosed before accepting. No fee for declined, estimate-only, canceled or unresolved disputed jobs. Needs legal review.

Basic listing

$0 (illustrative)

Paid by: Professional

Business profile, services, service areas and relevant demo requests.

Premium listing

$49 a month (illustrative)

Paid by: Professional

Expanded profile, labelled Sponsored placement, illustrative promotion tools.

Materials referrals

3–5% of a sale (illustrative)

Paid by: Retail partner

Only if affiliate programmes are approved later. Always disclosed.

Professional participation

Basic listing

$0 (illustrative)

  • · Business profile
  • · Services and service areas
  • · Relevant homeowner requests

Premium listing

Sponsored

$49/mo (illustrative)

  • · Everything in Basic
  • · Expanded profile
  • · Labelled Sponsored placement
  • · Illustrative promotion tools

No billing or real advertising is switched on. Paid placement never influences AI safety guidance or the order of results.

Try the demo